Data analysis for a better city planning and management
Eurochocolate is the festival dedicated to chocolate and cocoa that takes place every year in Perugia (Umbria, Italy). During the event that involves the main streets and squares of the historic center, the city becomes a destination for many visitors from the surrounding areas, but also from outside the region.
A large number of people generate a large amount of data, but it is very difficult to use them. The analysis of these data, mostly geo-referenced, is an important resource for urban management and planning during the chocolate festival.
Improvement of urban accessibility
It’s clear that having the possibility to monitor the mobility of the flow allows a better organization, taking into account that the chocolate manifestation is happening in conjunction with other major events in the city (city park, the local market on Saturday, any sporting events at the stadium). It is extremely important for the city government to improve accessibility for all those who travel to the city centre by public and private transport.
Targeting of visitors
The analysis of the data allows not only to improve the management of the flow of visitors, but also to define the target of the users most attracted by the festival, so as to be able to propose a marketing strategy as centered as possible in subsequent editions.