Project Description


Eurochocolate Monitoring

Monitoring and management of the flow of visitors during the 25th edition of the festival Eurochocolate in Perugia


Data analysis for a better city planning and management

Eurochocolate is the festival dedicated to chocolate and cocoa that takes place every year in Perugia (Umbria, Italy). During the event that involves the main streets and squares of the historic center, the city becomes a destination for many visitors from the surrounding areas, but also from outside the region.

A large number of people generate a large amount of data, but it is very difficult to use them. The analysis of these data, mostly geo-referenced, is an important resource for urban management and planning during the chocolate festival.

Eurochocolate - Analisi dati per una migliore gestione e pianificazione della città

Improvement of urban accessibility

It’s clear that having the possibility to monitor the mobility of the flow allows a better organization, taking into account that the chocolate manifestation is happening in conjunction with other major events in the city (city park, the local market on Saturday, any sporting events at the stadium). It is extremely important for the city government to improve accessibility for all those who travel to the city centre by public and private transport.

Targeting of visitors

The analysis of the data allows not only to improve the management of the flow of visitors, but also to define the target of the users most attracted by the festival, so as to be able to propose a marketing strategy as centered as possible in subsequent editions.

Technology used

Wisetown® Situation Room is a geographical dashboard that can show in real time what is happening in a given context. It can be integrated with applications that collect data from social media and other applications that collect data on the event.

  • investigate the flow of people within the city of Perugia (shuttles, minimetrò, buses, cars, parking)
  • analyse the flows on the main access routes to the city, both carriageable and on iron (expressway and railway)
  • analyse the flows on the main access routes to the city, both carriageable and on iron (expressway and railway)

The Wisetown platform was part of the extensive Welcome project which involved WiseTown, Olivetti and Tim. In full compliance with the privacy legislation, it was possible to provide the Situation Room platform with anonymous and aggregated data from the TIM mobile network. This way a great amount of data on the target arrived in Perugia for the Eurochocolate and its movement dynamics was acquired.

Our solutions

Innovative character of the Situation Room application

Eurochocolate - Tecnologia utilizzata

The application has been able to give a clear picture of how the incoming and outgoing flows are distributed throughout the festival days showing the differences in attendance between weekly days and weekends, the moments of greatest congestion during the day and the most used routes.

Main feature

  • data integration
    data from video surveillance of the area, geo-referenced post from social networks, data from Iot systems
  • monitoraggio flussi e affollamenti
    monitoring flows and crowds identification of flows in and out of the city center
  • analisi categorie di visitatori
    statistical identification of males/females, age groups, regional origin
  • comparazione dati
    comparison of the data collected with those of previous editions

Eurochocolate, the international chocolate festival

Eurochocolate is the festival dedicated to chocolate that takes place every year in autumn in the historic center of the Umbrian county seat. Founded in 1994, it is the most important event in Europe dedicated to chocolate. For ten days the streets of the center of Perugia are filled with craft kiosks and stands of the largest companies in the field that involve visitors with tastings, exhibitions and fun activities having all the same common interest: the chocolate.

Find out more

Press release

Eurochocolate - gestione e pianificazione della città

“The monitoring of the flow of people recorded by Situation Room is a matter of great interest. It has allowed us to combine qualitative considerations with technical ones and to make them available to security bodies, in order to evaluate the corrective actions to be implemented during the next editions, so that the event can be enjoyed in maximum safety.”

Bruno Fringuelli, General Director of Eurochocolate, Eurochocolate

Eurochocolate, a project dedicated to environmental sustainability

The project aims to contribute to the achievement of the following Sustainable Development Goals of the 2030 Agenda, defined and promoted by the United Nations:

SDG 9. Building resilient infrastructure, promoting inclusive and sustainable industrialisation and foster innovation

Investments in sustainable infrastructure and scientific and technological research increase economic growth, create jobs and promote prosperity. Objective 9 therefore aims to build resilient infrastructure, promote industrialisation and promote innovation.

The use of innovative technologies in cities allows the formulation of infrastructure and digital services that monitor the movements of people to respond promptly to critical issues and ensure safety, protection and efficiency to the population. Moreover, the involvement of the inhabitants in the organizational dynamics of the cities and in the construction of infrastructures and efficient services allows an all-round social inclusion that makes the citizens supporters of their own well-being and stimulates a dynamic and participatory dialogue with the institutions.


  • 9.1: Developing the quality of infrastructure by making it reliable, sustainable and resilient, including regional and cross-border infrastructure, to support economic development and human well-being, with a focus on equal access for all
  • 9.4: By 2030, upgrading infrastructure industries and making them sustainable, with greater resource efficiency to be used and greater adoption of clean and environmentally friendly technologies and industrial processes, in accordance with the respective capacities of the countries
  • 9.5: Improving scientific research, technological capacities of industrial sectors in all countries, in particular in developing countries, by 2030, encouraging innovation and significantly increasing the number of workers in research and development.

SDG 11. Making cities and human settlements inclusive, safe, resilient and sustainable

Global urbanization is one of the most significant developments of the 21st century. It is the most significant. More than half of the world’s population lives in cities, a percentage that is expected to increase to 70% by 2050. Cities lead local and national economies as centres of prosperity where over 80% of global economic activity is concentrated.

Being able to build a network of monitoring the mobility and flows of people, to ensure a safe and integrated coordination of cities during moments of conviviality and cohesion. This has a great impact on the economic apparatus of the territory, helping to provide access to safe, accessible transport systems, achieving integrated and sustainable urbanization, to provide universal access to safe public spaces and to enhance understanding of cultural heritage.


  • 11.2: By 2030, to provide access to safe, accessible, and sustainable transport systems for all, to improve road safety, in particular by extending public transport, paying particular attention to the needs of those in vulnerable situations, women, children, persons with disabilities and the elderly
  • 11.3: By 2030, improving urbanisation and inclusive and sustainable capacity for participatory, integrated and sustainable human settlement planning and management in all countries
  • 11.7: By 2030, provide universal access to safe, inclusive and accessible, green and public spaces, especially for women and children, the elderly and people with disabilities
  • 11.4: Strengthening efforts to protect and safeguard the world’s cultural and natural heritage

SDG 16: Promoting peaceful and inclusive societies for sustainable development, providing access to justice for all and building effective, accountable and inclusive institutions at all levels

It is clear that without a peaceful and inclusive community and effective governance, development cannot be sustainable. To ensure that societies are peaceful and inclusive. The goal 16 also aims to promote inclusive institutions and the rule of law, and to ensure equal access to justice.

Innovative technologies help institutions and organising bodies to support citizens in the multiple moments of conviviality and social life, making transparent the work that in this way ensures inclusiveness and tranquility. Involving city dwellers horizontally in decisions and in the organisation of convivial moments reduces information distortions and develops participatory governance.


  • 16.6: Developing effective, accountable and transparent institutions at all levels
  • 16.7: Ensure responsive, inclusive, participatory and representative decision-making at all levels
  • 16.8: Broadening and strengthening the participation of developing countries in global governance institutions
  • 16.10: Ensure public access to information and protect fundamental freedoms, in accordance with national law and international agreements.