eurochocolate monitoring

real time monitoring and managing the flow of visitors during the Eurochocolate festival in Perugia

Eurochocolate is a festival dedicated to chocolate and cocoa that takes place every year in Perugia (Umbria). During the event, which takes place in the main streets and squares of the historic center, the city becomes a destination for many visitors from the surrounding areas, but also from outside the region.

A large number of people generates a large amount of data, but it is very difficult to use it. The analysis of such data, mostly geo-referenced, is an important resource for urban management and planning during the chocolate festival.

Eurochocolate - Analisi dati per una migliore gestione e pianificazione della città

improving urban accessibility

Hence the need to know the flow of visitors to the city also in conjunction with other major events in the city (city park, the Saturday local market, any sporting events at the stadium) so as to be able to improve accessibility to all those who come to the city center by public and private transport.

The analysis of the data allows not only to improve the management of the flow of visitors but also to define the target group of users most attracted by the festival, so as to be able to propose a marketing strategy that is as focused as possible in subsequent editions.

technology used

WiseTown® Situation Room: the platform composed of mobile components, an interface with social networks and a dashboard for geographical control that can show in real-time what is happening in a given context was used to monitor Eurochocolate.

In particular, it was used to

  • investigate the flows of people within the city of Perugia (shuttles, minimetrò, buses, cars, car parks)
  • analyze flows on the main access routes to the city, both road and rail (motorway and railway)
  • to study the dynamics of intersection between different flows within the city of Perugia when Eurochocolate coincides with other city activities (luna park, local market, sport event).

The WiseTown platform is part of the large project coordinated by Welcome which, in addition to WiseTown, involved Olivetti and Tim. In full compliance with privacy regulations, it was possible to provide the Situation Room platform with anonymous and aggregated data from the TIM mobile network. In this way, it was possible to acquire real information on the target of people arriving in Perugia for Eurochocolate and their movement dynamics.

event monitoring

The product was able to give a clear picture of how incoming and outgoing flows are distributed over the festival days by showing the differences in attendance between weekdays and weekends, the times of greatest congestion during the day and the routes most used.

Eurochocolate - Tecnologia utilizzata

main feature

  • data integration

data from video surveillance of the area, geo-referenced social posts, data from IoT systems

  • monitoring flows and crowding

identification of flows into and out of the city centre

  • analysis of visitor categories

statistical identification of males/females, age groups, regional origin

  • data comparison

comparison of data collected with those of previous editions

Project realised for the City of Perugia, Umbria

Eurochocolate is a festival dedicated to chocolate that takes place every autumn in the historic center of Umbria’s capital city. Born in 1994, it is the most important event in Europe dedicated to chocolate. For ten days, the streets of the center of Perugia are filled with artisan kiosks and stands of the biggest companies in the field, which involve visitors with tastings, exhibitions and fun activities all with the same common denominator: chocolate.

“The monitoring of the flow of people recorded by the Situation Room is of great interest, and has enabled us to combine qualitative and technical considerations and make them available to the security bodies, so that corrective action can be taken in the course of future editions, so that the event can be enjoyed in maximum safety.”

Bruno Fringuelli, General Manager Eurochocolate, Eurochocolate

Contribution to sustainable urban development

The project aims to contribute to the achievement of the following Sustainable Development Goals of the 2030 Agenda, defined and promoted by the United Nations:


SDG 9. Building resilient infrastructure, promoting inclusive and sustainable industrialisation and fostering innovation

Investment in sustainable infrastructure and scientific and technological research increases economic growth, creates jobs and promotes prosperity. Objective 9 therefore aims to build resilient infrastructure, promote industrialisation and foster innovation. Increased resource efficiency and greater adoption of clean and environmentally friendly technologies and industrial processes are needed to make infrastructure and industries sustainable by 2030.

The use of innovative technologies in cities makes it possible to formulate infrastructural and digital services that monitor people’s movements in order to respond promptly to critical situations and ensure safety, security and efficiency for the population. In addition, the involvement of inhabitants in the organisational dynamics of cities and in the construction of efficient infrastructures and services enables all-round social inclusion that makes citizens responsible for their own well-being and stimulates a dynamic and participatory dialogue with institutions.


9.1: Develop the quality of infrastructure by making it reliable, sustainable and resilient, including regional and cross-border infrastructure, to support economic development and human well-being, with a focus on equitable access for all
9.4: By 2030, upgrading infrastructure industries and making them sustainable, with greater efficiency of resources to be used and increased adoption of clean and environmentally friendly technologies and industrial processes, in accordance with countries’ respective capabilities
9.5: Improving scientific research, enhancing the technological capabilities of industrial sectors in all countries, particularly developing countries, by 2030, encouraging innovation and significantly increasing the number of R&D workers.


SDG 11. Making cities and human settlements inclusive, safe, durable and sustainable

Global urbanisation is one of the most significant developments of the 21st century. More than half of the world’s population lives in cities, a percentage that is expected to increase to 70% by 2050. It is cities that drive local and national economies, as centres of prosperity where more than 80% of global economic activity is concentrated.
New technologies make it possible to build a network to monitor mobility and people flows, to ensure safe and integrated coordination of cities during times of conviviality and cohesion. The benefits are numerous: they affect the economic apparatus of the territory, helping to provide access to safe, accessible transport systems; they achieve integrated and sustainable urbanisation, providing universal access to safe public spaces; they enhance understanding of cultural heritage.


11.2: By 2030, provide access to safe, accessible, and sustainable transport systems for all, improve road safety, in particular by expanding public transport, with particular attention to the needs of those in vulnerable situations, women, children, persons with disabilities and the elderly
11.3: By 2030, improve inclusive and sustainable urbanisation and capacity for participatory, integrated and sustainable human settlement planning and management in all countries
11.7: By 2030, provide universal access to safe, inclusive and accessible green and public spaces, particularly for women and children, older people and people with disabilities
11.4: Strengthen efforts to protect and safeguard the world’s cultural and natural heritage


SDG 16. Promoting peaceful and inclusive societies for sustainable development, providing access to justice for all and building effective, accountable and inclusive institutions

It is clear that without a peaceful and inclusive community and effective governance, development cannot be sustainable. To ensure that societies are peaceful and inclusive, Goal 16 also aims to promote inclusive institutions and the rule of law, and to ensure equal access to justice.

Innovative technologies help institutions and organising bodies to support citizens in their many moments of conviviality and social life, making their work transparent and thus ensuring inclusiveness and peace of mind. Involving the inhabitants of a city horizontally in decisions and in the organisation of convivial moments reduces distortions in information and develops participatory governance.


16.6: Develop effective, accountable and transparent institutions at all levels
16.7: Ensure responsive, inclusive, participatory and representative decision-making at all levels
16.8: Broaden and strengthen the participation of developing countries in global governance institutions
16.10: Ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements.

Find out more about the product used

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Real Time

Situation Room monitors emergency situations or city events in real time